One of the biggest reasons for Avatar’s success was its groundbreaking use of
3D technology. The film was shot using a new type of 3D camera that was specifically designed for the
film, giving it a more immersive and realistic feel. The technology used in the film was so advanced
that it had to be specially created for the movie. The result was a visually stunning and engaging
experience that had never been seen before in cinema. Plus, it was released during a time when
3D was enjoying a new wave of success in cinema – and therefore, it really capitalised on
a top moment for the technology before it re-faded away in its own niche.
Environmental message:
Avatar’s story revolved around the exploitation of natural resources
and the impact it has on the environment. The film’s message about the need to protect the planet struck a chord with audiences,
especially in a time when climate change and environmental issues were becoming more and more prominent in the public consciousness.
The film’s environmental message was seen as a timely and important one, and it helped to connect with viewers on a deeper level.
Also, released not long after Barack Obama’s election, and his own focus on combatting climate change, again came at the right time.
Strong female lead:
The film’s lead character, Neytiri, played by Zoe Saldana, was a strong
and capable female warrior. In a time when female representation in cinema was not as prevalent as it is now, Neytiri was a refreshing
change. She was a complex and well-developed character who played an important role in the story. Her portrayal was seen as a step
forward for women’s representation in cinema and helped to further connect with audiences
